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Peter Usborne
is a real person, with degrees from Oxford and the University of Paris. He has overseen the development of each title from idea to final printing. Usborne's original ideas and stringent research have resulted in several ground-breaking types of books, making Usborne Publishing one of the top names in children's publishing.

In 1973, Peter Usborne decided that educational, non-fiction books would need to change in order to compete with TV and comics. He borrowed some ideas from those two media and hired educational consultants to oversee the writing to make sure that the books would satisfy the child's interest, but also arouse it.

Explanatory books which merely explain are doing only half the job; if a book fails to make its subject attractive and interesting to the reader, chances are the explanation will fail. Usborne Books are designed graphically to draw the students in, to make them want to learn the material and to help them retain that knowledge. The magic of Usborne Books is that they make both reading and learning fun and not a boring or intimidating experience. Peter Usborne set out to break down a child's resistance to reading and learning at home. These books are so well organized that children absorb and recall much of the vast amount of information presented.

Peter says:"I am very proud our company can offer such an exceptional product line and also very pleased with the response from our customers. Our goal is to continue to provide the finest educational books for your children."